Like large law firms, General Motors learning from its first blog
This post has the feel of a sleeping giant awakening. General Motors (or at least one tiny part of it) is taking a sensible, evolution-not-revolution, approach to blogs, podcasts and vidblogs.
Definately seems the way forward: do a bit, learn from it, adapt it, do a bit more. What’s mildly surprising is that this is coming from a big corp, not from some geek in his spare room.
# Podcasts: GM is working on a 15 minutes-long weekly program.
# Video blogging: it’s ‘certainly something that is appealing’ to GM, but they want to make sure they ‘have plain old text blogging down’ before moving on to the next thing.
Read a bunch more analysis at Real Lawyers :: Have Blogs : Like large law firms, General Motors learning from its first blog
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